1. Visual Theme & Style Guidelines

Use Ledger’s signature aesthetic:

  • Color Palette: Black, white, teal/green accents (#00B686), soft greys.
  • Typography: Clean, sans-serif (like Inter or similar modern fonts).
  • Mood: Minimalist, tech-forward, secure, premium.
  • Lighting: Soft shadows, clean highlights, and a cool tone.

2. Shot List Ideas for Stylish Visual Content

Hero Shot

  • Scene: Ledger Nano X (or S Plus) connected via USB to a sleek laptop with Ledger Live open on screen.
  • Style Tips: Place on a modern desk (wood or matte black), shallow depth of field, side lighting.

Step-by-Step “Getting Started” Scenes

Each of these can be standalone stylish content shots:

  1. Download & Install
  • Shot: Ledger website open on a desktop browser with a cursor hovering over "Download Ledger Live".
  • Angle: Over-the-shoulder or slight angle from side.
  • Add overlays: Small icon arrows or text labels like “Step 1: Download”.
  1. Setup Device
  • Shot: Hands unboxing a Ledger device.
  • Style: Flat lay or top-down; clean background with only device, USB cable, and instruction card.
  1. Open Ledger Live
  • Shot: Desktop showing Ledger Live’s welcome screen with a dark UI mode.
  • Style: Dimmed environment with emphasis on screen glow.
  1. Initialize Ledger Device
  • Shot: Close-up of the device’s screen saying “Welcome” or “Press Both Buttons”.
  • Style: Macro photography with high clarity and contrast.
  1. Connect & Verify
  • Shot: Plugging in the device with Ledger Live showing verification step.
  • Add motion blur or light streaks for style.
  1. Install Apps / Add Accounts
  • Shot: Ledger Live interface open to the "Manager" or "Accounts" tab.
  • Style: Use UI mockups superimposed on the screen if needed for clarity.
  1. Dashboard Overview
  • Shot: Ledger Live showing a well-designed dashboard with assets listed (e.g., BTC, ETH).
  • Style: Subtle animations or glowing borders if creating video.

3. Tips for Creating Eye-Catching Visuals

  • Angles & Crops:
  • Use isometric or angled top-down views for modern appeal.
  • Keep margins and whitespace generous.
  • Depth & Layers:
  • Add reflections, screen glows, and depth-of-field blur.
  • Use overlays (like dotted arrows or numbered steps) for “How-To” shots.
  • Motion/Interactive Elements (for video or GIF):
  • Smooth transitions between steps.
  • Cursor movement or button highlights.
  • Soft zooms or parallax effects on stills.

4. Content Use Cases

Use these visuals across:

  • Onboarding tutorials
  • Ledger’s blog or help center
  • YouTube walkthroughs
  • Instagram Reels / Stories
  • Email campaigns
  • App stores or product pages